Bjarne Melgaard’s The Casual Pleasure of Disappointment - Red Bull Arts, New York, NY


Location: Red Bull Arts, New York, NY
Area: 7,360 ft² / 683 m²
Client: Bjarne Melgaard


Project text:
For artist Bjarne Melgaard’s ongoing project coinciding with New York Fashion Week, The Casual Pleasure of Disappointment, Charlap Hyman & Herrero designed a multi-level department store-like setting. Produced in collaboration with creative director Babak Radboy at Red Bull Arts New York, the month-long exhibition was a dystopian gesamkunstwerk. In CHH's Hadean version of a shopping mall, a multitude of distorted mannequins styled by Avena Gallagher debuted Melgaard’s eponymous clothing line, while Gavin Brown’s enterprise featured jewelry by Bjørg Nordli-Mathisen.